Thu. Jul 7th, 2022

Introduction: What is the Don’t Start No Stuf Won’t Be No Stuf Effect?

The Don’t Start No Stuff Won’t Be No Stuff Effect suggests that the less you invest in something, the less inclined you are to continue with it. It’s a psychological phenomenon that has been found in nearly every culture around the world, and was first discovered by Julian Rotter in 1954. That’s right, the same year that Charles Dickens wrote A Christmas Carol. You might know Rotter as the creator of Rotter’s Questionnaire, a self-report tool used to study interpersonal relations and personality change. But he also has some interesting things to say about why we are attracted to certain activities and have an aversion to others.
The Don’t Start No Stuff Won’t Be No Stuff Effect suggests that the less you invest in something, the less inclined you are to continue with it.

don t start no stuff won t be no stuff
don t start no stuff won t be no stuff

Don’t Start No Stuff Won’t Be No Stuff in the Business World

The Don’t Start No Stuff Won’t Be No Stuff Effect is important because it can impact business strategies. For example, an entrepreneur might want to invest a moderate amount of money in his/her idea because of the DSNSWNS Effect, knowing that if he/she invests too much, then he/she might not be able to continue with the project. However, if the entrepreneur invests very little money, then he/she might be more likely to stick with it. While the DSNSWNS Effect is commonly observed in business-related endeavors, it’s also found in other areas of life. For example, as people age, they become less likely to try new experiences and more likely to do what they already know how to do. This is simply because people become increasingly risk-averse with age (ungated PDF).
The DSNSWNS Effect was first listed by Dale Carnegie in his 1938 book “How to Win Friends and Influence People” as a principle regarding human relationships. He wrote:
“I know of no better illustration of the power of this principle than a story of a locomotive engineer whose train came to a stop because he had forgotten to bring on the air hose from the fire box. The fireman went back for it with instructions to put it on at once. But the engineer called after him, “Forget it! Don’t start no stuff won’t be no stuff!”

don t start no stuff won t be no stuff
don t start no stuff won t be no stuff

Don’t Start No Stuff Won’t Be No Stuff in Product Creation and Marketing Strategy

The Don’t Start No Stuff Won’t Be No Stuff Effect is also useful for product creators. In particular, the DSNSWNS Effect can be used to help content creators decide whether or not to invest time and money into their own project. For example, as creativity and originality are some of the most valuable skills in the content creation industry, it’s very important for creators to spend time brainstorming about ideas for their own websites, blogs, or other projects before putting too much effort into creating something new. Why? Because if a creator invests too much time and effort into something, then he/she might not be able to continue with it. However, if the creator invests very little time/money, then he/she might be more likely to stick with it. While the DSNSWNS Effect can help content creators decide whether or not they should invest in a project, it can also influence their marketing strategy.
The DSNSWNS Effect in marketing strategy can help content creators distinguish between their products and the competition. If a creator does not have any substantial competition, then it might be a good idea for him/her to target potential customers using aggressive marketing. On the other hand, if a creator does have competition in the market, then he/she should form his/her marketing strategy with a strategy that will help him/her stand out from the competition.

don t start no stuff won t be no stuff
don t start no stuff won t be no stuff