Overview of the Man Who Would Never Be What They Made Him To Be
Charles L. Sullivan was a lawyer who cofounded the law firm Sullivan and Cromwell in 1879. The company is one of the world’s largest and most prestigious international law firms, with over 2,300 lawyers on six continents. The firm also helped fund and establish the United Nations, drafted many of its major documents including the UN Charter and Declaration of Human Rights. Today, Sullivan & Cromwell is ranked on the Forbes Global 2000 list as the world’s second most valuable law firm. It has been described as “the most prestigious law firm in the world” by The New York Times and by The Economist as “the eighth-best law firm in the world”, and it has been called “the most prestigious firm in America” by Business Week.
1. Sullivan’s rise from humble beginnings to his position of prominence in the legal world was not easy or fast. Born into poverty on July 29, 1858, Sullivan’s early life was marked by tragedy. His father died when he was 3 years old and his mother died when he was 13. His mother’s death was particularly traumatic, as they lived merely two miles away from each other and she died trying to bring her son to her side. He never forgave himself for not bringing his mother home in time. Sullivan’s mother and father were both very religious and attended Methodist church every Sunday. They were much loved by the congregation of the church, so much so that Sullivan’s father was soon elected as a member of the board of trustees.
How Video Storytelling Can Help You Produce Better Blog Posts & Coaching Videos
Video storytelling is quickly becoming the most important skill that any aspiring entrepreneur or business professional can have. A video blog post will deliver your message to a world full of people who will view this video with their smartphone or tablet within arm’s reach. There are 76 million pages of content on YouTube every single day, but not all of that content is worth watching. If you want to create viral videos for your blog, Facebook, YouTube and Instagram pages, then video storytelling is the key. Think about it: how many times have you seen a picture or video posted online that had no visual explanation? Chances are the answer is “a lot.” You’ve probably witnessed photos or videos that are super-interesting but there’s not a single word spoken in their entirety. Video storytelling can help you produce viral content like that.
This is how you start a story on video.
1. Grab your viewer’s attention. You have about 5 seconds before someone stops watching your video, so grab their attention immediately by telling them what your story is about. Be specific and concise about what you’re going to tell them so they don’t click away during that crucial first second of viewing.
Video vs. Text as a Form of Storytelling
When you tell a story via text or word documents, you’re telling it to the world. It’s a global message that people can see and decide for themselves what exactly it means to them. Video storytelling, on the other hand, is different because it’s a one-way form of communication. You’re not saying anything; you’re merely pointing out an idea or concept with actionable steps that people can take. That makes video storytelling perfect for blogging, explainer videos as well as social media marketing campaigns. Video storytelling can help you create viral blog content, explainer videos and infographics. It can be used to promote a brand and sell your products. Video storytelling is both visual and textual. That makes it useful in any kind of media or medium.
The successful use of video to communicate via social media has become both easier and more effective. You don’t have to hire actors anymore; you can make it yourself with simple tools and editing software. A single video can be shared on YouTube, Facebook, Twitter, Google+, LinkedIn, Tumblr and so on. It may cost you a little to make it, but it can reach the masses for free and help you build an audience and connect with them.
Non-Fiction as a Medium For Video Content and Blogging
If you’ve ever found yourself in the publishing industry, you’re likely familiar with non-fiction. Non-fiction is a non-fiction blog post, an essay or a book with actionable steps that help people solve a problem. Video storytelling is more like educational non-fiction than anything. Even if you’re creating a video blog post, it’s not fiction per se. Fiction is a story that takes place in a particular setting, whereas video content is made up of images and sounds to paint a picture for the viewer. It’s important to understand the difference between fiction, non-fiction and video.
According to Wikipedia, non-fiction is:
“A work of non-fiction (or “fact-based writing”) is a writing that provides information primarily based upon research and observation. Examples include works of history or of natural history, especially scientific field notes.”
Yet so many marketers still try to make their videos sound like they’re presenting a story or a series of events that actually happened. They’ve created a fictional story about a product and/or service, complete with scenarios and dialog.
“Let’s look at the key differences between video content, fiction and non-fiction.
Fiction: Let’s start with the most obvious one, fiction. Fiction is the opposite of non-fiction and refers to the writing of books in which the plot, conflicts and characters are entirely made up by the author.” (1)
Why I Use Nonfiction Books As A Medium For My Blog Posts & Coaching
Many business people and entrepreneurs prefer non-fiction because it’s a more factual approach to blogging, video content and online marketing. Video storytelling is super-important for all of us in this new era of technology-driven social media marketing, but it’s not always effective or easy to produce. Putting together a video blog post that explains your business, helps grow your audience or even just entertains can be a daunting task. You may find yourself wanting to create something that’s well-written and engaging. However, you may also find that good writing is too time-intensive or just not in your skill set. Admittedly, it’s not one of the most amazing attributes that I possess, so I produce non-fiction booklets and videos as a medium for my content instead. That way, people can learn about my business and actually follow through on certain tasks that I encourage them to do.
For example, they might read my booklet on “How To Accomplish Certain Things In Life And Business” and would then follow through and write a book in an e-book format. They also might find the video on “The 7 Steps Of Making A Video Blog” and then create their own videos by following along with me. Ultimately, it works out for everyone, but new content never comes about unless you put in the time to create it. It’s a time-intensive process, but one that has paid off tremendously for me and my business.