Wed. Jul 6th, 2022

Introduction: What Makes a Good Headline for a Blog Post?

A good headline for a blog post should be interesting, relevant and attention grabbing to the reader. It is often written in a question form or a declarative sentence such as “how to…” or “what do you know about…”. Most people are looking for information online, including advice and tips on how to do things. A good headline will extract them from the crowd and encourage them to click through. Therefore a good headline is the first impression that you may make on your readers.
Key Idea: A good title will promote a positive attitude around your topic. In order for your title to work to its maximum effect, it must be more than just a catchy phrase. The headline is an opportunity to give your readers hints of what they are about to read. Its main purpose isn’t so much to inform them, but rather to influence their attitude and thinking prior to reading your blog post.
Generally, the headline is what a potential reader sees when you open your blog, so it should be memorable. They will want to click on your blog post because it looks more interesting than other sites. Your headline can also be used in search engines as a headline for the tech news category so that when people come to your site from Google, they may read your post without clicking through, and thus increase the likelihood of them reading it. The more clicks your post gets, the more traffic it receives and thus better SEO ranking.
Key Idea:Make a headline that expresses the main idea of your blog post in 15 words or fewer. Like anything else, it is better to be simple and clear.
The title should be more than just the title of your blog post. It should be a hint at what your article is going to cover and also give your readers something to consider as they read.

don t believe everything you read on the internet abraham lincoln
don t believe everything you read on the internet abraham lincoln

Mistake 1: Using an Untested Clickbait Headline

These headlines are not only untested, they can be dangerous. For example, the headline “Man Claims He Was Poisoned in Starbucks by Dirty Water” would get Google results for “man coffee poisoned”. The real story that back up this headline was not that a man had a bad experience at Starbucks, but rather that he had traveled all the way from Europe to sue the company. However, once you click on it you’re taken to a website with a clickbait title like this and this. The headline itself is a lie that has nothing to do with the article it links to. You are now on a website that is trying to trick you into reading an article. Your trust in the original publication has been broken and you will no longer believe any stories they publish in the future. It’s like trusting McDonalds if you’ve been served stale food, it’s harder to trust them again even if their advertising claims their food is fresh.
Now, if you continued on the article and read it, you would see that this is an example of using a careful headline. It’s obviously not necessarily from BuzzFeed (the website) but rather from one of the many other websites that republishes articles from BuzzFeed. This is a good example because it would only get one-hundredth of the traffic, but it’s still important to know how to spot misleading headlines so you don’t fall for them.

don t believe everything you read on the internet abraham lincoln
don t believe everything you read on the internet abraham lincoln

Mistake 3: Leaving Out So Much Information in the Headline

The problem with writing a headline is that it makes your story boring and confusing. This is because it’s a summary of what the story is about. Instead of telling them what the article will be about, describe how it will be interesting so they keep reading. For example, “How to stop moving money in your bank account” sounds like a boring financial article to read and most likely won’t post unless they want to get an answer from you (like this guy did). However, “Abraham Lincoln” is interesting, relevant and uses simple words so it reads like a headline.
https://www.huffingtonpost.com/entry/mistake-3-leaving-out-so-much-information_us_59b4c42fe4b0e8e0f018774f6
“Mistake 2: Being Short And Stupid”
We all know that short, stupid headlines are the worst kind of headline to have. But, still, it seems like every day there is another headline that contains a typo. If you would have asked me this week, “How to make your life easier,” I wouldn’t have said “Monday,” but I might have said “Mondays.”
https://www.huffingtonpost.com/entry/mistake-2-being-short-and-stupid_us_59b4c418e4b0e8e0f0187744
“Mistake 1: Having No Knowledge of SEO”

don t believe everything you read on the internet abraham lincoln
don t believe everything you read on the internet abraham lincoln

Mistake 4: Using Domain Specific Language In Your Title and Subtitle (keyword:”domain specific language” headings that are too long)

The title and subtitle of a blog post should not be too long. If you’re getting more than 30 characters, you’re probably doing too much. This is because it is difficult for search engines to read and most people will click through with very little time to read. For example, “WOW,LOL” in the title and a word like “California” in the subtitle. The key words are not readable and most people will just skip over them instead of clicking on your post.
So the rule of thumb is no more than 30 characters (usually less) for your post title.
The title and subtitle should also be keyword rich (i.e., use too many keywords in your post title and subtitle, such as “Search engine optimization” in the title and “search engine optimization” in the subtitle). The reason is that a post can only be indexed by one search engine. So you want to make sure that a link to your blog will end up on the right search engine. And the only way to do this is to make sure that your title and subtitle are keyword rich.

don t believe everything you read on the internet abraham lincoln
don t believe everything you read on the internet abraham lincoln