Thu. Jun 30th, 2022

Introduction: The Power of Social Media for Impactful Marketing

No matter which industry you are in, what your products are, or how much funding you have – all successful marketing is reliant on one thing: people. Marketing campaigns may be planned and executed by professionals, but at the heart of any such endeavor is the desire to persuade consumers to buy your product or service. There’s where social media comes in. The use of social media is becoming a vital component in the overall marketing mix, as it allows businesses to make connections with consumers in ways that were never possible before.
There are 5 aspects of effective marketing that social media helps businesses to achieve. These are:
Knowledge of target market: By interacting and engaging with your target market on social media you gain a better understanding of who they are and how they think. This helps shape your campaign strategy, ensuring the messages you put across appeal to the right people and help convert them into paying customers.

if i like it i spend money on it
if i like it i spend money on it

The Dangerousness of Shopping Online & What to Do About It

Online shopping is scary for many people. So much so that there’s even a whole term used to describe the fear of buying online: “online shopophobia” (1). But it doesn’t have to be. It could be turned into an opportunity for you to attract massive amounts of traffic and targeted sales through your website – if you know how. Here are some ways to do just that.
Avoid Fear-Driven Decisions
In his book “Made to Stick”, Harvard Business School Professor Chip Heath, PhD explains that there are two types of decisions people make. The first is motivated by fear; the second is motivated by inspiration and hope. When you go online shopping without a clear goal in mind, you risk buying products with little or no value to you, simply because you’re afraid that you might miss out on a great deal.
Avoid Fear-Driven Decisions

if i like it i spend money on it
if i like it i spend money on it

Social Media’s Impact on Consumer Spending Habits and Buying Decisions

Social media has become part of our everyday lives – it seems like we can’t go a day without checking our Facebook and Twitter feeds. While it’s true that social media sites are highly addictive and have great potential to keep customers coming back, they also have the power to significantly impact your brand, consumer spending habits and purchasing decisions.
In the past, a company’s marketing efforts were limited to television, radio and print media advertising and occasionally direct mail initiatives. Today, social media has opened the door for you to connect with customers in ways you never dreamed possible. This article will shed some light on how consumers are using social media to help shape their buying decisions – as well as how your company can benefit from these tools.
How Social Media Impact Consumer Spending Habits and Decisions

if i like it i spend money on it
if i like it i spend money on it

How Social Media Influences Buying Behaviors and Purchasing Decisions

Social media content has a profound effect on consumers’ buying behaviors and purchasing decisions. According to a Nielsen study of 3,000 Internet users, the average Internet user spends 17 hours per week on social media sites (2). Another report by Forbes stated that 90 million users log onto Facebook every day (3). These statistics reflect just how much social media sites affect our daily lives.

if i like it i spend money on it
if i like it i spend money on it

When Should Brands Use Social Media Marketing to Promote Products & Services?

Brands must capitalize on the user-generated content trend. To be successful in a social media marketing campaign, you have to become integrated into your customers’ daily lives through the right channel, at the right time. To do this successfully, brands need to understand which social media channels are best for them (and their target market). This is where it becomes important to determine your social media audience, including their demographic characteristics, psychographics and digital behavior (4). According to “The 2012 Social Media Marketing Pew Internet Project,” 87 percent of internet users have a social network account, but only 10 percent use it every day (7).
Different social media channels work differently for different brands, as well. For example, some brands build their brands by capitalizing on large groups of fans who follow them on Twitter. Others choose Facebook because of the wide range of people and businesses who follow them there. However, brands should know that social media channels are always changing. It is very important to know how to select which social media channel will best benefit your brand before investing time and money into it (7).

if i like it i spend money on it
if i like it i spend money on it