How to Market Your Product Experiences Using Product Experience Stories
Product experience stories can serve as a narrative for your company’s unique journey and allow you to sell your products to prospective customers. In this article, we’re going to go through four steps to become a product experience story whisperer and empower you with knowledge on how you can use this tool within your own product marketing.
Step #1: Determine what makes your product unique.
Being able to separate yourself from the competition is critical. The first step in telling a story is determining what makes you different and unique, which helps you define what success looks like.
Look at how your competitors are telling their stories, how they’re putting themselves out there to customers, and determine if that’s what you’re going for as well.
When setting your company’s goals and objectives, consider what you want to achieve.
Knowing how you want to be perceived is critical because it provides guidance while producting content. It’s important that you’re authentic. If you aren’t being true to yourself, no one will trust the message and won’t follow your lead.
Step #2: What is your product’s journey?
Understanding the uniqueness of your product tells you what success looks like, but it will also give you an idea for what to create for that story.
Marketing Your Product Experience Using Stories and Digital Marketing Tools
First of all, a story has a great beginning. Don’t start with your product. Start from the very beginning with your company’s founding story. Don’t tell me how you want to change the world by making people’s lives easier because I don’t care about that at all. What I care about is how your company started, what you do and what made it to be the best. After all, it’s your story that makes you successful.
You’ve started with a great marketing idea: helping people to save time and achieve greater efficiency. For those without money, this statement may appear as a lie, but for those who have money and time on their hands, they still need help to achieve more in their working days.
It’s your story that makes you successful.
What Is the Best Way for You to Know How Much Sales Actually Happen?
Most people who are selling their products start from the product journey and fail to think outside the box. Once you learn how to create a product experience story, your company will begin to receive new customers from referrals from existing customers. They are the best reference for your products, service and brand. For example, I recently met a guy who thought his product was good enough for the new market. During the conversation, I asked him about the customer experience story about his product and he said: “our team has done everything to make it easy for customers to use our product”.
He failed because he did not know how to make his products come to life by making customers understand the importance of using his product. The point is not how much you can sell but how much people understand why they should buy your products.