Blog Outline: In this blog post, I’ve discussed the importance of social media on your business. Today I want to dive into why you may be doing it wrong, and how you can fix the problem by cutting out the noise that is social media. This is a rant-post and mostly just a rant because I am not really sure where my opinions or thoughts really belong in this “business” kind of world; they are just my views on a subject that I care about deeply. Which leads me to question whether my colleagues should pay any attention at all, or do we even need them?
I came up with the idea to approach businesses asking me to write something about them on Facebook and LinkedIn, as this is a pretty simple sale method with a high conversion rate. What I found out, though, was that it actually is a great idea. Selling to businesses in this manner means that you don’t have to post about them anywhere else, and you are not competing with your own customers for their attention. It is worth taking the time to do certain things when you’re starting a business because they can really pay off later on!
In the past few weeks I have learned so much from my experiences with Facebook and LinkedIn, and it has been incredibly useful for me as an entrepreneur. This is because I didn’t know what I was doing by using them in the first place, and that is exactly the point that I’m trying to make here today.
social media doesn’t work like you think it does
I don’t know anyone who can just write a few lines on Facebook to get a direct booking. I’m pretty sure I’ve tried, but it never worked out. Most people nowadays have no idea that Facebook is only a tiny part of social media, and if you want to be a “professional”, you need to know where the money is (and where it’s going). Social media, as a business tool, is a generation away from success. Yes the concept of social media is great. But we’ve all seen how this coin that was gold, has turned into silver (for some), and will turn into lead in the future. Social media doesn’t work like you think it does. If you haven’t read the article on page 5, please do so now.
“We live in a time of fake news, alternative facts and information overload. Enough is enough. It’s time for us to wake up and reclaim the real world from digital marketing professionals playing toys with our minds”. -Stefan-Andreas Haeberlin.
The reason why social media is so popular, is because it makes you feel like you’re part of something bigger than yourself. You feel like you can have access to a story that only a few were able to read about. In this social media frenzy, the concept of the “local news” is almost completely gone. That’s what we’re trying to bring back. Not only from a local perspective, but also from an international perspective (with the focus on Europe).
primary keyword: #socialmediaisbad – quotes
Basically, as is often the case nowadays where I am involved, this conversation started with me trying to communicate further with a client. I had sent them an email asking them if they would be interested in being interviewed for a blog post about the importance of social media in the business world. The response was positive, so I asked them if they write on Facebook, and again they agreed. The conversation got to the point where I had to ask whether they’d like me to write about them. They answered positively, but it was clear that this set up would require a lot of work for both sides.
Firstly, the client would have to fill out some quick questions about their business and social media use. I would then have to come up with around ten questions that they could answer via text, such as “How far back do you go with social media?” or “Which social media profiles are you on?” They would need to put their answers into a file that they could send me via Dropbox. I would then have to write a blog post summarizing all of the above, which would include an image of them if one was provided.