Thu. Jun 30th, 2022

How to Choose a Realistic Branding Strategy

While you may be an individual with a set of your own unique talents, one thing remains constant throughout your life and that is the fact that you will develop a personal brand. A personal brand supports everything you do and the way you present yourself in public or even around friends. It can be defined as, “your company’s identity when it’s represented through who you are and what you do”. It contains the ‘essence’ or ‘personality’ of your business and how you want others to think about it. You can use your branding as a platform for building credibility, reputation, and trust. On the other hand, a bad branding strategy can cause negative impact on your company’s success because it makes it seem unattractive to potential customers as well as your employees.
So how do you create a brand that is effective, usable, and attractive to potential customers and the people around you? Here are some tips and techniques on how to do it.
At the beginning of any branding process, individuals need to know what their brand is about. This means that individuals need to identify exactly what it is they are trying to represent or promote. For example, if an individual represents a paint company, he/she may name his product as “Fine Art Paint” or “Professional Grade Paint”. These names provide a good idea about what the product is about, their target audience, and what is more important, what the business owner is trying to accomplish. This simple step will help individuals create a brand that can promote trust and inspire confidence in customers and employees.

it's all about you girl on your 16th birthday
it’s all about you girl on your 16th birthday

Lesson 1: Your Intimate Ties to your Clients & Your Brand

You can begin building an intimate relationship with your clients by opting for a well-known logo design that is appropriate. If you want to be more creative and want to craft your own brand, you can always use the logo you created in the past years as inspiration for a symbol or slogan. You should also pay attention to the color palette of your business in order to create an image that is consistent with your brand identity. Try to make it distinctive and unique by using different shades of one col… Read More
This is a PREVIEW ONLY for a premium longform article. To read the full article now—and to get access to thousands of other longform articles, plus audio, video, and interactive content—please purchase a subscrip… Read More
This is a PREVIEW ONLY for a premium longform article. To read the full article now—and to get access to thousands of other longform articles, plus audio, video, and interactive content—please purchase a subscrip… Read More
This is a PREVIEW ONLY for a premium longform article. To read the full article now—and to get access to thousands of other longform articles, plus audio, video, and interactive content—please purchase a subscrip… Read More

it's all about you girl on your 16th birthday
it’s all about you girl on your 16th birthday