Wed. Jul 6th, 2022

Introduction: Why are you even writing this blog?

This is a question that sometimes gets asked of me. And I’m not sure, but it’s hard to answer because this seems like an easy enough question. This is going to be a helpful blog, right? It’s a bit more complicated than that. I have an interest in writing and I have a lot of interests. Sometimes they overlap, sometimes they don’t. This blog is going to be about something that has both some glamour and some utilitarian value. As opposed to simply being a blog, this is a sort of journal or diary that will track my thoughts as I go on my travels within the next few years. Each post will be about a particular place, person, or experience. This journey is about getting out of my comfort zone and seeing different places and meeting new people. I already know some of the cities that I look forward to visiting, and seeing those places I have seen in books and on travel magazines will make me feel more connected to my own country.
5.5 Million People in this one City, New York City. That’s 9% Of The World’s Population. It’s a really interesting place because it’s populated by so many different types of people: artists and musicians, fashion models, actors and directors, journalists, politicians and media personalities, other athletes and celebrities (and 500 different charity organizations). There are a lot of interesting people and interesting things to see and do. I think that it will be somewhat amazing to see all of these people, experiences, and places at the same time. It will be nice to share my experiences with others. This blog is going to be more like a journal than anything else and it will probably not be as detailed as a travel guide or an autobiography, because this is meant to be a fun little thing, not a page turner.
Me in New York City.

don't tell me what to do don't tell me what to say
don’t tell me what to do don’t tell me what to say

How Companies Are Using Speech to Promote Their Brand

But have companies also effectively done a good job promoting themselves? Can companies be effective in the way they communicate their brand (or specific communication strategy?) to the public? If a brand can make you remember it, like Coca Cola, what’s their method of promotion? If I buy a Coke product, it doesn’t matter how good or not that product is. How come all of these things are so appealing, yet at the same time so many people hate these things? The same goes with most products, but it seems to be even more extreme with Coke. We are bombarded by commercials that promote this product. It’s too much.
If we were exposed to the same advertising on a regular basis, would it still be effective? Can one person control us through speech? Can you manipulate our emotions and memories through speech? These are all questions that I have. Perhaps these questions can be answered in this article.
First of all, what is a “speech strategy”? In this article, it refers to an external vision of the brand that companies have given to the public. Speech strategies are the desires of a company, and it is how people see their brand. It’s the “art” of making the brand appear in a way that attracts more customers. This is an important concept because to think of speech as only one aspect of marketing, would be seriously missing out on all these other methods by which successful companies market their products.

don't tell me what to do don't tell me what to say
don’t tell me what to do don’t tell me what to say

How Brands Can Use Speech to Build a Stronger Relationship with Their Customers

Now, I’m not saying that all advertising is bad. It’s a mixture of necessary and far from perfect, but I believe companies should be more careful in what they say. I remember when I first got into the world of online games where I was hyped about this game’s release and was very excited to buy it “soon”. The reality came quickly. This game wasn’t great and as time went on, I realized that this product didn’t have much innovation or value to offer me as a customer. I was being lied to. I dislike these companies that try to sell me things that they know I don’t need. I get it, everyone wants a piece of the cake. In today’s digital age we’re bombarded with ads from companies and individuals alike trying to sell us their products. But honestly, I think customers are smarter than some companies give them credit for. We don’t need to be told everything about a product. Ad campaigns aren’t the only way to go about selling a product. There are other ways that have been proven to work.

don't tell me what to do don't tell me what to say
don’t tell me what to do don’t tell me what to say

Conclusion/Outro “Speech can be an effective tool for marketing and customer engagement”

Things change. The way things are doing now isn’t necessarily the best way to go in the future, but I feel that we need to continually adapt instead of getting stuck into a rut of non-innovative marketing. We need to be able to think and be flexible. And try new things. I believe this is what will make us evolve beyond non-innovative marketing strategies and strategies that are just ineffective at creating brand recognition. In order to make this happen, we will have to find a way to connect with our audience. And that’s true value in marketing.
What’s the conclusion, or what is being said in a speech?: “The way things are is not necessarily the best way to go in the future. We need to continually adapt instead of getting stuck into a rut of non-innovative marketing. We need to be able to think and be flexible. And try new things.”
How are you going to end your presentation?: “In order to make this happen, we will have to find a way to connect with our audience. And that’s true value in marketing.

don't tell me what to do don't tell me what to say
don’t tell me what to do don’t tell me what to say