Thu. Jun 30th, 2022

Introduction: What is Artificial Intelligence and How Will it Change Marketing in the Future?

AI is often thought of in terms of a science fiction movie, but the truth is that it already exists. Its landscape is being shaped by corporate and government leaders from all over the world. It promises to adapt, learn and improve over time, making it a very significant force to be reckoned with in the future of marketing.
This article will introduce marketing professionals to the world of AI and provide insight into how it’s changing market strategies. The article will discuss what exactly artificial intelligence is, what its limits are, why marketers should care about it, and how you can use it for your business.
What is Artificial Intelligence?
Artificial Intelligence (AI), a term coined in 1956 by computer scientist John McCarthy, is defined as the intelligence exhibited by machines; it’s the idea that artificial devices can perform tasks normally attributed to people. AI encompasses several different fields including machine learning, predictive analytics and cognitive computing.
The most well-known applications of AI are in the world of robotics and autonomous vehicles but it’s being used across all industries as automation becomes more prevalent. In marketing, artificial intelligence can be used for things like maintaining customer data so that companies can better target a particular demographic and having AI read through thousands of blog posts and Twitter comments to learn how to improve its own marketing strategy.

people generally see what they look for and hear what they listen for
people generally see what they look for and hear what they listen for

The Five Ways AI Changes the Way Consumers See & Hear Marketing

AI is changing the way consumers see and hear marketing. The five ways it is doing so include: Personalized offers & ads: AI is confusing consumers by offering them offers they don’t want or need. Consumer goods: AI is changing the way people see what they’re buying and what they feel while doing so. Earnings: AI promises to increase consumer spending, but it could also reduce it. The same goes for market share & revenue. Customer service: Automation will make customer service faster & simpler, but will also eliminate some jobs that have been around forever.
The “Five Ways AI Changes the Way Consumers See & Hear Marketing” were originally published on August 5, 2016. They were republished here for easy reading and sharing for the week beginning August 17, 2016. The original article was titled: “AI Is Changing the Way Consumers See & Hear Marketing.” This article will be updated with additional information as it becomes available.
RECOMMENDED READINGS:
1. From the archives: 50 Amazing Data Science & Machine Learning Tools
2. Marketing is broken. AI will fix it.
3. Machine Learning will soon be a critical skill for all marketers. Here are 3 reasons why now is the time to begin your ML journey: http://ow.ly/VuAD30da2Q7
4. The Top 10 Data Science Jobs of the Future (From Glassdoor) http://ow.ly/VuAX30da01O

people generally see what they look for and hear what they listen for
people generally see what they look for and hear what they listen for

How to Get Started with AI for Your Brand

AI use in marketing is expected to grow significantly. If you want your business to be ready for this change, you must make AI a part of your future marketing plans. That’s why we compiled this list of resources for you to get started, like how AI and machine learning can potentially help your business.
AI has the potential to open up new opportunities in marketing and make campaigns more efficient. It can produce tailored ads, gather customer insights, and improve reports. It will be able to do what many marketers don’t have the time or resources for: it will take advantage of big data to generate insights that will strengthen your marketing strategies.

people generally see what they look for and hear what they listen for
people generally see what they look for and hear what they listen for

How AI Technology Can Benefit Your Brand’s Conversations & Lasting Relationships

AI technology is rapidly evolving. It is changing how consumers socialize and interact with brands. Particularly, it is changing how people perceive and interact with brands that they have a relationship with. Consumers of all ages are already asking questions about AI, and marketers are answering them in innovative ways.
Brands must ensure they aren’t falling behind. They need to know how AI technology can benefit their conversations and last-long relationships with consumers.
AI is making people more perceptive and aware of brands. By understanding the ways that AI affects people’s perceptions, companies can get ahead of the curve and create a lasting relationship with consumers in their area of focus.
How AI Technology Works

people generally see what they look for and hear what they listen for
people generally see what they look for and hear what they listen for